The 7th key to media: "form and content are closely related to media". You could also tie this in with the second key to media: "media constructs reality". The 7th key basically means that the media has biased opinions on reality, and their views are usually regarded as fact rather than opinion. An event that recently occured, the computer hackers known as "anonymonous" is a perfect example of media expressing only their opinion than fact. Well the story in a nutshell. A bunch of hackers cause havoc on the internet. They grossly ruin peoples website (myspace), promote racism, spoil the ending for harry potter etc. They call these acts "lulz", a distortion of "lol". Fox news did a story and the conclusion was that they are bored and have nothing better to do. Shortly after the group sent a message to fox showing their true intentions of the group. Fox gave the opposite reason and people ate it up. Here are links to both the oringinal brodcast and the message sent.
Brodcast: http://www.youtube.com/watch?v=DNO6G4ApJQY
message sent: http://www.youtube.com/watch?v=RFjU8bZR19A&mode=related&search=
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